Ambassadors of the Slovenian Economy

26. 5. 2020

Government Communication Office

Slovenians are hard-working and motivated people. Work is an important value and we strive to be good at what we do. We see creativity as a source of encouragement for the development of society, and it comes as no surprise that the Slovenian business environment is based on the following approach: green, creative and smart.

The Slovenian economy presents itself with the communication campaign “Green. Creative. Smart” | Author STO

Slovenia builds its competitiveness by strategically focusing on the development of technological solutions in niches of the green economy, environmental technologies, robotisation, mobility, digitalisation, development and research, and the creative industry.

Slovenian companies are developing new business models that enable growth without negative interventions in the environment.

It offers creative, innovative and accessible solutions for people who support the long-term development of society. Slovenian companies have distinguished themselves both in Slovenia and abroad through many successful and highly innovative products. We are pleased to highlight products that are made in Slovenia.

The Slovenian economy presents itself with the communication campaign “Green. Creative. Smart.” The objective of the campaign is the comprehensive and uniform promotion of the Slovenian economy on global markets; to that end, SPIRIT Slovenia, which is conducting the campaign, has selected 19 ambassadors – Slovenian companies and organisations.

The main criterion for admission to the family of ambassadors of this national campaign for the promotion of the Slovenian economy was companies coming up with breakthrough solutions.