The World Winter Sports (Beijing) Expo 2022 (the so called "WWSE"), co-hosted by Asia Digital Group, took place from 1 to 12 September 2022 in Beijing. The WWSE is a professional and authoritative international exposition focusing specifically on winter sports. It aims to introduce the knowledge of winter sports to Chinese people and promote the project of “engaging 300 million people in the ice and snow” to popularize the winter sports activities in China.

The World Winter Sports (Beijing) Expo has been held annually since 2016 in Beijing, China. It is on its way to become the largest world-leading exposition of winter sports.

This year's show takes place at Shougang Park, an amazing industrial compound located in the west part of Beijing. For the first time ever, the Embassy of Republic of Slovenia exhibited at the expo (Hall 6), jointly with Beijing Snow Elan Sport Co., Ltd., the largest distributor of Slovenian-made skiing equipment in China.

Slovenian brands including Slatnar, Elan, and Alpina were presented at the expo. The Embassy booth serves a branding purpose, specifically as a way of flagging Slovenia as the hometown for skiing, showcasing high quality skis and other winter sports equipment made from Slovenia, and promoting winter games and sports culture of Slovenia.