Slovenia makes National Geographic's coveted 'Best of the World' list for 2023

27. 10. 2022

Government Communication Office

National Geographic’s Global Editorial Teams profiled Slovenia among 25 Most Extraordinary Places and Communities To Inspire Your Next Trip in the “Nature” category. As such, Slovenia is one of the eight European destinations that made to the list of 25 selected destinations.

For the first time, Slovenia made the Best of the World 2023 travel list | Author STO

Today, National Geographic, one of the world's most renowned media, recognized primarily for promoting a sustainable attitude towards the environment, unveiled its annual list of the 25 inspiring destinations for the renewed travel landscape to help individuals get a jump on planning for the year ahead. For the first time, Slovenia made the Best of the World 2023 travel list. What all destinations on the list have in common is that they include the positive effects of tourism in strengthening their local communities and environment.

Director of the Slovenian Tourist Board, MSc. Maja Pak points out the great importance of Slovenia's inclusion on the prestigious National Geographic list: "The ranking of Slovenia among the 25 inspiring destinations of the world for 2023 and among the eight selected European destinations by National Geographic means an important strengthening in the visibility of Slovenia as one of the leading sustainable tourist destinations in the world. As one of the most recognized and influential brands specializing in nature, nature experiences and travel and with a reach of more than half a billion followers on social networks, National Geographic reaches a target audience of more discerning guests looking for unique experiences in pristine nature. And these are the guests we want to address."

Upon profiling Slovenia on the list in the "Nature" category, National Geographic described Slovenia as a long-time leader in the field of sustainable tourism, where new sustainable tourism products are constantly being developed. Among them, sustainable gastronomic cycling routes that lead to tourist farms, cheese makers, and other food producers were brought to the fore. National Geographic highlighted Slovenia Green Gourmet Route, a tourism product of sustainable cycling and gastronomic experiences, which was developed in partnership with the Slovenia Green consortium and the Slovenian Tourist Board (STB) in 2021, when Slovenia proudly held the title of European Gastronomic Region. At that time, the first Slovenia Green Cuisine providers joined the Green Scheme of Slovenian Tourism. The cycling route connects destinations with the Slovenia Green label, offering culinary experiences in sustainably oriented restaurants, including those with Michelin stars, and at the same time inspires with routes between vineyards, spas, and tourist farms.