We will also pay a lot of attention to Slovenia’s appearance as a guest of honour at the most important international book fair in Frankfurt. This is important not only in terms of the long-term visibility and positioning of Slovenian authors and literary creativity, but also in terms of wider cultural creativity as well as cultural, tourist and economic potential.

Luka Dončić is one of Slovenia’s most visible ambassadors in the world, especially in the United States. Slovenia has therefore decided to deepen the promotion of the national brand I Feel Slovenia in the American market. In early April, several business and tourism activities were organised in Dallas, as well as an I Feel Slovenia night game, which also featured a performance by the Slovenian basketball star. In addition, the Government Communication Office organised two side events, basketball tournaments for young people. Slovenia is certainly a country of world-class athletes, but it is also a country of recreational sports enthusiasts, something Slovenians have been cultivating since childhood. Sport is in the genes of Slovenians.

We Slovenians are creative, we can express our perception of the world through the written word or on a film screen, and we can express ourselves through the design of space with building materials. Our creativity is evident in many areas. There’s also a lot of young people – dynamic, ambitious and motivated. Some of their stories you can read in this edition.

A good vision is open and spontaneous and leads to success through small goals. In Slovenia, we know how to set goals and that’s why we are recognised in many places. The key to success is to focus on the things we want. In Slovenia, we do not stay still, we chase opportunities. Every game has to be well played, regardless of the venue.