The conference was opened by Karin Žvokelj, Director of the Slovenian Intellectual Property Office, who in her opening speech stressed the importance of raising awareness about the value and use of geographical indications and collective trademarks. "These rights are not just legal protections, but key assets to be nurtured, used and enhanced by their holders," she said.

She explained that Slovenia is proud of its long tradition of using GIs, but that it is still underused, especially in the area of non-food products, where Idrija lace and Ribnica woodenware are currently registered.

She also highlighted the ambitious National Intellectual Property Strategy 2030, adopted this year, which for the first time addresses the development of intellectual property at a strategic level in Slovenia. "Today's conference is an important step towards sharing best practices and finding solutions for the protection and development of these rights," she concluded.

The Minister of Economy, Tourism and Sport Matjaž Han also addressed the gathering. In his speech, Mr Han stressed the strategic importance of intellectual property for the development of the economy and society. "Geographical indications and collective trademarks play an indispensable role in protecting our local resources and traditions. They guarantee the quality and authenticity of products, which not only builds consumer confidence but also gives access to new markets," said Mr Han. He stressed the importance of Slovenian geographical indications, which are a symbol of quality and authenticity. "I believe this conference will bring new ideas and opportunities," he added.

João Negrão, Executive Director of the EU Intellectual Property Office (EUIPO), explained that EUIPO is now expanding its work from food products to handicrafts and industrial products. Last year, the EU Regulation on the protection of geographical indications for craft and industrial products was adopted and is now being enforced. National Offices can take a page from Slovenia's example, which already has a national system in place.

He considers it crucial to harmonise the approach, as there is also the prospect of a digital European register, which will provide an overview of all registered products, not only food products but also handicraft and industrial products, and will also serve as a promotional tool for producers. "We are working to ensure that these high-quality products and services are properly protected and promoted," stressed Mr Negrao.

Prior to the start of the conference, Minister Han and Director Negrão held a bilateral meeting to discuss the crucial importance of intellectual property for economic development.

The conference brings together leading experts in the field of geographical indications and collective trademarks, representatives of national and international institutions, producers and academics. Over the next two days, debates and panels will highlight best practices, challenges and opportunities in this field and showcase the achievements of Slovenian and international producers. In addition, participants will have the opportunity to visit a lace exhibition and a GI exhibition highlighting the rich cultural heritage and quality craftsmanship.