The month of April is dedicated to the promotion of the Slovenian flag and, as of 7 April, 147 years have passed since the Slovenian tricolour was raised in Ljubljana for the first time. The Day of the Slovenian Flag is marked on 7 April in memory of this day in 1848 when Slovenian student Lovro Toman and his associates raised the Slovenian tricolour in the centre of Ljubljana for the first time. In addition to the coat of arms and anthem, the flag is considered one of the symbols of affiliation to the state.

As the holiday has been well received by people in recent years, the celebration was stretched from one day to the whole of April. The purpose of the Flag Month is to raise awareness that the flag is a symbol of us all, regardless of religion, ethnicity and nationality. The flag is not just a symbol of the political authorities and not only flown during a sporting event or raised in front of official institutions. Slovenians are still not aware that they can fly a flag all year round. Each and every citizen of Slovenia has the right to use it and to identify with it. Finally, the tricolour is a symbol of our country and not of the current authorities.